Acali Place Marina: a complete website redesign, from design and copy to photography.
We redesigned the WordPress website for Acali Place Marina, owned by Liz and Patrick. The project covered website design, written content, professional photography and video, SEO setup, and preparation for analytics and migration.
A full refresh, built on the marina's existing brand.
Acali Place Marina wanted a website that better reflected its boat storage and marine services. Rather than rebrand, we kept Acali's existing logo and brand colors and built a more polished site around them.
The design was completed in May, followed by content development. We built the content and presentation for the homepage, the owners' story, Meet the Team, the services pages and Contact Us.
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Orange #E65C2A
Green #758838
Design, copy, photos and video in one project.
Website design
A redesigned WordPress site using Acali's logo and brand colors, with new layouts for the homepage, owners, Meet the Team, services and Contact Us.
Written content
Copy built around Acali's boat storage and marine services, plus owner bios for Liz and Patrick and content on the marina's old boathouse.
Photography & video
A professional shoot coordinated with Alchemy Creative Studios, delivering 42 photo and video assets: staff headshots, property and drone photos, and two video versions.
SEO setup
Search engine optimization setup was completed in September as part of the redesign.
Analytics & migration prep
Analytics integration is prepared, with the final connection pending until the site is on Acali's own domain. Exports and backups are kept ready for the move.
Review & revisions
The client reviewed the site on a preview link, with feedback gathered in a shared document with screenshots and two rounds of revisions in September.
Working closely with the owners, and careful about timing.
We published a review version in September and an updated preview in early October. Liz and Patrick sent feedback in a document with screenshots, and two revision rounds in September fixed spelling, grammar, repetitive wording and section content.
Timing mattered too. The marina's current site carries winterizing instructions that boaters need through haul-out season, so the client asked us to move the domain switch to late October. Learn more about our web design services.
What the client said.
“More professional and finished.”
— Liz, Acali Place Marina, on the September draft
Launching the week of October 26.
The redesign is complete and has been reviewed by the client on a preview site. The new site moves to Acali's domain in late October.
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